"...Any ideas on how to market to others outside the "Spitfire" culture?"
Nothing apart from the obvious, really. No-one is going to buy this who
isn't already either a classic or kit-car enthusiast, so advertising in any
classic or kit car magazine would be a start (is there a big kit car
movement in the US?). The magazines of the owners clubs (Club Triumph,
TSCC, VTR) are an obvious option. Take a stall at classic and kit car
shows. I guess much of this is word-of-mouth - I'm trying to remember where
I heard about the Hurricane, but I'm pretty sure it was either on this list
or the Totally Triumph Network, and that's certainly where I heard of the
Spitfire T6. Your advertising doesn't even need to hit your potential buyer
directly - all it takes is for some guy to complain to his Spit-owning
friends that his body is rusted beyond repair, then one of his pals will say
- Hey, I remember seeing some guy who was making new fibreglass bodies when
I went to the XXXX car show!. Why don't you try and track him down? The
great thing about word-of-mouth is that it is free, but you have to kick the
chain off somewhere!
Another thought - you could try approaching the big Triumph parts dealers to
see if they would be interested in selling the body through their
catalogues?
Richard Gosling
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