Dean,
The irony of all this, now that I've mentioned Ted's marketing dilemma, is
that soon, he's going to be back in the same position, despite the
well-earned, glowing praise he's been afforded in these threads. Our
attention spans are short. IMHO, Ted needs to send out some printed material
to his customers and prospects on occasion, to keep awareness of TSI high.
I believe that if he does this -- and let's us know just what he has for
sale in print as well as through these lists, his profits will increase
commensurately. When it comes to marketing, you simply cannot place all
your eggs in one basket. Sure, you might realize a certain measure of
success -- but when you're dealing with hard goods especially -- marketing
"combinations" can be VERY successful. I like Ted and I hope that he's
taken my comments in the constructive manner that they were intended.
Best wishes,
Jeff in San Diego "still waiting for Spitfire Magazine issue #2"
'67 RHD Spitfire Mk3 aka "Mrs. Jones"
Jeff's Classic '67 Spitfire Mk3 site & Vintage Spitfire Webring
http://www.ohms.com/spitfire/spitfire.shtml
home of the NEW Totally Triumph Auction
"By Triumph enthusiasts, for Triumph enthusiasts"
http://www.ohms.com/cgi-bin/TRauction.cgi
and... The Triumph Autos/Parts Wanted Listings
http://www.ohms.com/cgi-bin/TRwanted.cgi
...plus a few other surprises!
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
----- Original Message -----
From: Dean Dashwood <Dean.Dashwood@enron.com>
To: <spitfires@autox.team.net>
Sent: Wednesday, May 03, 2000 2:44 AM
Subject: Re: TRF Catalog!!
>
>
>
> Thought I'd add in my £0.02 to this one (just in case there weren't enough
> contributors ;-)).
>
> Every now and then, a thread pops up on this list where someone has had a
> problem with a big supplier, and a load of other people agree. Then a
load more
> people disagree and say how wonderful the supplier is.
>
> Everyone makes mistakes or has problems from time to time, and everyone
has
> their own personal experiences and will act on them. Personally, I have
stopped
> using Rimmer Bros due to having had a number of problems with poor quality
of
> parts, and started using John Kippings instead. But I now have a steering
rack
> on back-order at Kippings, despite being promised that it would be
delivered to
> me by last Thursday. Other people have had good experiences with Rimmer
Bros
> and swear by them. For every supplier out there, there seem to be a
number of
> people who are extremely happy with that supplier, and a number who are
not.
>
> There is one exception to this, though - I have never heard a bad word
mentioned
> about Ted Schumacher. Jeff makes some good points about why he's not the
first
> supplier that people think of, but every comment I've seen on this list
about
> the parts he's supplied and the service he gives has been complimentary.
I've
> never ordered from Ted since the cost of shipping to the UK would probably
be
> prohibitive, and I have no financial interest in TSI, but over the past
few
> months I've noticed several people making positive comments about Ted and
TSI,
> but a lack of negative comments. Ted, when are you going to open a
franchise in
> the UK?
>
> Well, that's enough free advertising for Ted. I'm going to go home and
see if
> my steering rack has arrived, otherwise I may give Rimmer Bros a call. Or
maybe
> I should simply set up shop selling Triumph parts - on second thoughts,
I'm not
> sure I could handle the stories about me when an order doesn't work out
quite
> right.
>
> Dean
> -------------------
>
>
>
>
>
>
> Date: Tue, 2 May 2000 18:49:51 -0700
> From: "Jeff McNeal" <jmcneal@ohms.com>
> Subject: Re: TRF Catalog!!
>
> In the midst of all this hullabaloo yesterday, I received an impassioned
> e-mail from Ted Schumacher. The same Ted Schumacher who has generated
some
> very nice PR and goodwill for himself recently by offering Spitfire
Squadron
> members 10% off.
>
> <Snip>
>
> Best wishes,
>
> Jeff in San Diego
>
>
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