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Re: So what IS going to happen to the Miata in 2003?

To: ba-autox@autox.team.net, "Bryan Heitkotter" <bryan64@earthlink.net>,
Subject: Re: So what IS going to happen to the Miata in 2003?
From: "John F. Kelly Jr." <76067.1750@compuserve.com>
Date: Sat, 13 Apr 2002 13:35:12 -0400
-------------------- Begin Original Message --------------------

Message text written by "Bryan Heitkotter"

" 
IIRC, Toyota's "official" excuse on keeping the 2ZZ-GE (Celica GTS motor)
out of the MR2 Spyder is that it would raise insurance costs of the car.
Sounds pretty lame to me..."


-------------------- End Original Message --------------------

Not as lame as you might think. If a young buyer can't afford to purchase
the insurance for a specific car . . . they won't buy it.
And if you can't sell the car in relatively large quantities you have to
either raise the price (losing more buyers) or drop it.

Price points are always a consideration for all manufacturers, even with
Porsche!

--John Kelly

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