>> Then a graphic pops onto the lower part of the screen "He/She drive the same
>> roads you do." then "Lexus Safety". I think they're on to something here...
>Oh, you mean on TV -- I was thinking of my drive to work....
>Seriously, I'd like it better if Lexus used these clips to promote better
>driver training or enforcement of traffic laws which really contribute to
>driver safety, rather than just implying you're better off encased in one
>of their cars when you're hit. For that, I'll buy a '72 Impala and
>install a roll cage.
I know what you mean, but that would depend on the audience recognizing that the
twinks portrayed in the ads are *them* and not "the other guy"... and also on
offending those who do recognize themselves, which may not be a bad thing, now
that I think about it. In any case, looking for altruistic motivation in
non-Hours Of Community Service advertising is a little like going off in search
of the Blair Snipe.
>But hey -- I live the place where a traffic judge decided a woman applying
>makeup at 60 mph wasn't driving recklessly because she stayed in her lane
>and didn't hit anything (true case -- last year!)...
Where is this so I can stay really really far away from there?
Jim Crider
|