On Mon, 6 Dec 1999 JAC73@daimlerchrysler.com wrote:
>
> Have you seen the latest series of Lexus commercials taglined "Lexus Safety"?
> I've seen a few different ones:
>
> -- An older lady who's giving her little rat dog hugs and kisses while
>driving.
>
> -- A VW Rabbit with no apparent driver going down the highway... dreadlocked
> driver then pops up with a CD, puts it in the player, and starts rockin' out.
>
> -- An executive-type balancing a briefcase, a laptop, and talking on a cell
> phone while driving.
>
> -- A young man eating a bowl of cereal (with milk) while driving.
>
> -- A young woman doing all her makeup, hair, brushing teeth, etc. while
>driving.
Every day...
> Then a graphic pops onto the lower part of the screen "He/She drive the same
> roads you do." then "Lexus Safety". I think they're on to something here...
Oh, you mean on TV -- I was thinking of my drive to work....
Seriously, I'd like it better if Lexus used these clips to promote better
driver training or enforcement of traffic laws which really contribute to
driver safety, rather than just implying you're better off encased in one
of their cars when you're hit. For that, I'll buy a '72 Impala and
install a roll cage.
But hey -- I live the place where a traffic judge decided a woman applying
makeup at 60 mph wasn't driving recklessly because she stayed in her lane
and didn't hit anything (true case -- last year!)....
Jamie
'92 Prelude Si (speed & maneuverability are life....)
Speed Demon Racing
http://www.mindspring.com/~jsculerati/sdr
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