Sorry, Don. Didn't mean to 'hurt' anyone but I only wrote that piece to
illustrate that 'price fright' should never be the deciding factor. It's doing
your best to keep your prices as close to market acceptance limits and 'going
that extra mile' if you can on customer service. I do remember two small
independents based in California (one in SF, the other in LA) who clearly had
some very loyal and dependable customers and they kept on coming back to us
with repeat business. It was never large and even if we lost it, this would
never have impacted on our bottom line. But they stuck with us and we tried to
give them the best deal possible because it was always such a pleasure dealing
with them. Probably the difference between those two outfits and all the rest
was they 'understood' the volatility of foreign exchange movements and clearly
did their level best to address it. I was greatly saddened some years later to
learn the owners of both businesses had died and the businesses were
liquidated. they had become such very good friends. Do any of the older listers
in CA by chance remember Dave Milner or Hank Dukowski? That's who they were.
Jonmac
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