The short answer:
It is just possible to obtain regulatory waivers for a company building less
than 500 cars in the U.K. MMC hope to be building ~ 700 cars in a year
or two. Around 200 cars were sold in the U.K. last year. The rest went
abroad. The EEC could care less about U.K. waivers. The EEC have
SERIOUS regulations for front, rear, and side impact, sight lines, lighting,
pedestrian-friendly front ends, etc., etc. in 2000 and 2003. The new car will
be built to meet all of these as the current car hasn't a prayer.
R & D isn't cheap for MMC either. About 500,000 BRP was invested in
air-bag technology. Bosch won't even have a LOOK at a project for engine
management for less than a similar sum with development costs running
an additional three to five times that.
Either Morgans evolve while retaining essential driving character,
or MMC must retire to making spares for old cars.
William G. Lamb, III
Land Rover Specialist
NAS 4.0 Litre Plus 8 (with 8 cylinders)
At 10:01 PM 5/10/99 -0400, LSelz@aol.com wrote:
Is there a valid business
>reason why The Morgan Car Company would invent a huge marketing and
>public-relations risk where none is apparently needed? I can understand why
>an individual person might go bungee-jumping or running the bulls at
>Pamplona, but corporations do not normally act like that. Does the R&T or
>C&D article explain why?
>
> Lannis
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