Robert M. Lang wrote the following Great Truth:
> But the bottom line is "value". If membership in the organization has some
> value to an individual member - then they will join/renew etc. If there is
> no perceived value, they will not join/renew. It's really that simple.
B I N G O!!
We post the Appalachian British Car Society's newsletter on our site
(http://www.britcars.net), but divided into component parts - news,
classifieds, club dates, etc. In over three years, it has not made a
large difference in the membership renewals. Our newsletter is e-mailed
to those who have that capability and snail-mailed to those members who
don't. Works fine! AL Bradley
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