Pax,
I'm not in corporate marketing so I may be totally off base.. but I'd
imagine that one of the companies already sponsoring the Nascar teams would
love to have the added publicity of a successful female driver. Maybe
instead of showing Craftsman... they'd use Sears as the titled sponsor. Or
one of the automakers trying to push their "Nascar sedan" at a female
demographic.
And a company already deeply committed to motorsport advertising will
understand that there are enormous costs and that results aren't
guaranteed.... and might be willing to show extra support to showcase their
progressive thinking.
Whereas a company more used to print and tv advertising might find it harder
to keep throwing $$$ at a racing effort (less tangible results).
Anyone out there with corporate sponship experience want to jump in?
Jim
-who can't even get a corporation to keep him... much less sponsor him :(
> -----Original Message-----
> From: PaxsACR@aol.com [SMTP:PaxsACR@aol.com]
> Sent: Friday, February 12, 1999 11:15 AM
> To: Gambony, Jim; hottvr@tfs.net; autox@autox.team.net
> Subject: Re: Herstory / Nascar/ Ace reporter future plans?
>
> In a message dated 2/12/99 10:52:41 AM Central Standard Time,
> jim.gambony@eds.com writes:
>
> << Re: Lynn St James in Nascar
>
> Personally, if she could convince a typically "male" sponsor (DeWalt,
> Craftsman, etc) to sponsor her car... it'd make the effort that much
> better.
> You know that if Sears/Craftsman is putting their name on a car they're
> gonna do what it takes to make it a winner. Until it's a proven... how
> much
> support do you think a VS type company would give their team?
>
> 'cause if someone like a Lynn St James can go an beat them good ol' boys
> at
> their game you know the bubbas in the racing world will have to take
> notice.
> And maybe their wives/girlfriends/daughters will start watching the races
> with the guys... hoping to see the bubbas get beat by a woman. And
> realize it's possible.>>
>
> The problem with that is most of your male NASCAR viewers are
> probably not
> going to pick Lynn as their favorite driver and buy the products that her
> team
> endorses. Therefore her sponsor should appeal to the women that you can't
> deny
> would be rooting for her to whoop-up on the good 'ol boys.
>
> Pax
>
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