Message text written by "Bowen, Patrick"
>Eight or nine years ago would anyone have thought they would bring back
the
MG, and don't forget it was BMW that just brought back the Mini.
<
Brought back? The Mini is still in production in the traditional format.
By other players, no less. BMW styled a car to look like a Mini, on a
platform similar to a Mini (there are few cars in production today that
aren't similar to a mini (eg front wheel drive, transvers mounted engine,
etc)) and is riding the coat tails of the Mini enthusiasm. Not a leap of
faith here.
BMW once was a small, hungry, bunch of enthusiasts turning out exciting
cars. Anymore they are as conservative and stodgy as any American car
company was in the 70's. They have just found themselves in a high priced
niche and can't seem to break out of it.
Just my opinion.
Dave
|