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the name game/BMW & Rover

To: triumphs@autox.team.net
Subject: the name game/BMW & Rover
From: "Philip E. Barnes" <peb3@cornell.edu>
Date: Thu, 11 May 2000 09:22:09 -0400
I must admit I haven't followed this thread too closely, but that won't
stop me from offering an opinion. ;-)

If my history is remembered, Standard bought the Triumph name when Triumph
foundered around the time of WWII. So, there a precedent for the name being
sold.

As for the pedigree being sullied by filthy lucre, get over it. That's the
way of today's world. Take a look at the brands in your home. Black &
Decker? Not who you think it is. General Electric sold their small home
appliance unit to B & D long ago. GE electronics? In name only. GE sold all
the consumer electronics to Thomson (a French company, BTW) about 15 years
ago and they're made in Asia with the GE name. Take a look at camcorders
sometime. You'll find three or four common designs, but at least ten
different nameplates on them. Only a handful of actual manufacturers. The
same is true for a lot of other things. Brand names and marque names don't
mean a great deal any more.

Phil Barnes (peb3@cornell.edu)
Cortland, NY (nowhere near New York City)
'71 TR6  CC61193L (23 year owner)





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