Spot On! With all respect to those who enjoy the old Rovers, ( good cars,
indeed,) the name simply won't cut it in today's image oriented/slogan
driven marketplace. The car's name is too closely associated with a freakin
DOG! Can you name another marque/model named after a canine?
BMW's interest in promoting Rover could only have been an effort to milk a
few more sacks of money out of a name damaged by years of BL mismanagment.
If you want to (re)enter the world car market, you have to get in with both
feet. Especially if you want to sell to the upscale market.
Bob Westerdale
-----Original Message-----
From: Michael D. Porter [mailto:mporter@zianet.com]
Sent: Wednesday, March 08, 2000 3:30 AM
To: GuyotLeonF@aol.com
Cc: triumphs@autox.team.net; FOT; Stephen Phillips
Subject: Re: "Rover may be a Triumph"
MDP wrote->
For the record, BMW can't sell Rovers in this country because they have
_no_ outlets for them, and they've not marketed them through BMW
dealerships, nor have they any real desire to do so. If the Rover were
to be sold through BMW, no one in the US would pay the horrendous labor
costs to have a BMW dealership service their Rover.
In short, regarding Rover, this is nothing more than BMW pissing on
their own shoes. Three years ago, they were saying mighty things about
how they were going to turn Rover around and make it a _German_ company,
and they have utterly failed in that attempt; "oy, mate, fuck fixing
that, it's tea break."
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