I was kidding, of course, about litigation. When a slogan has not been used
in the US for 27 years (at least), I would imagine it is not enforceable. On
the other hand, if it were, the mere substitution of a few punctuation marks
would not have been a defense. Trademarks are interpreted fairly broadly
when it comes to directly competing products in the same market (cars vs.
cars, or PCs vs. PCs), as anyone who has tried to butt heads with the likes
of Microsoft or Apple can tell you.
--
Max Heim
'66 MGB GHN3L76149
If you're near Mountain View, CA,
it's the primer red one with chrome wires
on 11/5/07 2:50 PM, Simon Matthews at simon.d.matthews@gmail.com wrote:
> Max,
>
> A quick search on the USPTO's website would suggest that nobody can
> sue. That is not the end of it, since (in the US, at least),
> trademarks don't have to be registered. However, in order to retain
> the right to a trademark, it has to be in active use.
>
> Regards,
> Simon
>
> On 11/5/07, Max Heim <max_heim@sbcglobal.net> wrote:
>> This morning I noticed a full page ad in my newspaper for an object called a
>> "Ford Fusion". The headline was: "Safety. Fast."
>>
>> So, who has standing to sue?
>>
>>
>> ;-)
>>
>>
>> --
>>
>> Max Heim
>> '66 MGB GHN3L76149
>> If you're near Mountain View, CA,
>> it's the primer red one with chrome wires
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