Everyone,
Thats not how I read it. It seems they will continue to make Rovers as
Rovers but concentrate on rebuilding MG as MG.
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ALCHEMY TO LAUNCH THE MG CAR COMPANY
Alchemy Partners is pleased to announce the impending launch of the MG Car
Company following today's outline agreement with BMW to acquire Rover Group.
The new company will continue with Rover's current model range of the 25,
45, 75 and "Old Mini" and will provide ongoing service to Rover's customers.
The new company will focus on developing a state of the art British built
product range worthy of the sporting heritage of the MG name. The product
will use the latest developments in composites and aluminium body technology
and will appeal to the motoring enthusiast well versed in the history of the
marque going back to the former Morris Garages which started modifying
standard Morris Cowleys in 1922.
The MG Car Company will be synonymous with British technology and
manufacturing know how at its best, producing cars which are sought after in
the medium volume segment of the market. The new company will be a
responsible custodian of the MG brand and the entire current Rover model
range investing in and taking its products to new levels of desirability.
It is expected that the MG Car Company will employ a significant workforce
and will rapidly develop into a selfstanding highly viable British car
manufacturer.
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Cheers,
Neil
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