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Re: MG magazine, long

To: "Christopher M. Delling" <cdelling@ic.net>
Subject: Re: MG magazine, long
From: Leckstein <bleckstein@monmouth.com>
Date: Wed, 08 Jan 1997 18:17:14 -0500
At 04:30 AM 1/8/97 -0500, Christopher M. Delling wrote:
>Leckstein wrote:
>
>> In any event we are different here.I would hope every one on this list was
>> a member of a club and Register for their car model . I can preach ,but we
>> are for some reason lazy and  or cheap.
>> 
>> Mike Leckstein
>
>Mike-
>
>I agree that U.S enthusiasts are different - but not for the reasons you 
>suggest.  
>
>I think the picture you paint of the "typical MG owner" here in the 
>states is flawed.  When these cars were new, it was an accurate 
>portrayal.  Now however, those owners are becoming fewer and fewer.  The 
>reason for this is a decline in the availability of spares from 
>"traditional outlets" ( i.e. the local dealer, Pep Boys, etc.), and the 
>lack of a dealer service network.  Very few of the casual owners you 
>describe are willing/capable of keeping their cars running.  Hence the 
>number of cars we all hear about "stored since 1981, doesn't run ...".
>
>The concentration of all LBC's is lower here - were obviously more 
>geographically spread out.  It makes it harder for us to get together!  
>Same thing affects things like magazine ads.  Except for a select few 
>suppliers like Moss, most of our club magazines are supported by local 
>suppliers.  They aren't in a position to afford to pay for advertising 
>in a national publication - in particular due to the fact that Joe's 
>garage in Podunk, Idaho isn't going to draw much attention from 
>Backwater, Michigan.  And realistically, it may be fun to read British 
>Car mags from across the pond, but their appeal is limited.
>
>It would be interesting to see how many big, glitzy magazines or clubs 
>are available to American car owner/enthusiasts in Europe!
>
>Best Regards
>
>Chris Delling
>
>Chris, your observations are true and I don't disagree as it is a complex
subject, however I don't know of any American model that went to England or
Europe the way lbc's came over here. We are the worlds number one market
since WW2. I still believe my friend is more typical then not.   

Mike

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