On Feb 8, 2004, at 10:09, Smokerbros@aol.com wrote:
> In a message dated 2/7/04 10:51:08 PM Pacific Standard Time,
> clay-turner@am.com writes:
>
>
>> My takeaway from the insert was promotion for autocross, plain and
>> simple:
>> they're using Solo II success as a way to promote the car. The
>> language of
>> Mini always urges readers to "Let's do this. Let's do that. Let's
>> motor."
>> They're expressing a unique selling proposition of the Mini in the
>> language
>> of the campaign, which is much more interesting than another copycat
>> ad that
>> brags on their racing success.
>>
> As a former MINI Service Center employee, I can attest that MINI
> owners have
> in the past done a lot of things that MINI suggested they do in the
> "Let's
> (fill in the blank) ads...
They should be suing the producers of "The Italian Job" in droves, then.
KeS
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