That reminds me of the SEDIV Convention I attended a few years back. At the
beginning of my little "speech" during the town hall meeting, I asked
everyone who is involved in Solo 2, got there start in Solo 2 or joined SCCA
because of Solo 2 to raise their hands. I expected about 20-30 people out of
about the 150 who were there to raise their hand. I couldn't believe my eyes
when about 120 out of the 150 people, about 80-85% of the people raised
their hands. It was amazing. The reason for my inquisition was to work up
support for building new dedicated autocross sites, strategically placed
throughout the country. This was when there was big talk of building and
paying for new road race tracks by the SCCA. So, I thought it would be much
more logical to build, or semi-permanently lease recruitment tools(Solo
sites) instead of building tools(racetracks) for members who are already
there. But, it was just cool to see how many people got their start or
joined, or are active in Solo 2. Sure said alot.
Mike King
Asst. RE
Buccaneer Region
on 12/20/01 6:57 PM, Matt Murray at mattm@optonline.net wrote:
> Just to add some additional laughs, I took a close look at the :30 spot. The
> shot of the Pro Solo cars starting (the only exposure of Solo 2 or Pro Solo in
> the spot) was exactly one second and 26 frames (30 frames a second). Not even
> a full two seconds. And what percentage of the membership are we? I thought we
> (Solo 2) were the best recruitment tool of the club. Not in the spot that
> airs.
>
> Matt Murray
>
> mattm@optonline.net
>
> Copyright 2001, Matthew D. Murray. Permission to reproduce these words
> on the list explicitly granted.
> ----- Original Message -----
> If any of you have seen the latest marketing videos from SCCA you would
> realize that almost anyone has better marketers than our friends in
> Denver....especially true regarding Solo II, our 'entry level' motorsport.
> The 30 second ad is no more than a road race corner worker recruitment ad,
> while the 4 minute promo is simply action shots of road racing, Denver HQ
> (who wants to see that?), Solo II, and road rally set to music with one
> exception....a ten second interview of a road race course worker and his
> reasons for doing the same. To say the least, I was disappointed!
> I would think that Denver has the responsibility to promote Solo II as the
> easiest way for first timers to get into the SCCA where they can then find
> their own way. Perhaps we should insist that a percentage of the Solo II
> operating budget goes to such an effort.
>
> John Hartsock, RE Delta Region SCCA
>
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