It's a mid-engined supercoupé, powered by a twin-turbocharged 5.3 litre four-cam V8 engine, geared it for 200 mph.

The Bulldog is a road car. Its cockpit had been trimmed in the finest leather, the digital insturmentation and controls had been sorted, the elctronically-powered gull-wing doors had been designed to suit the worlds' most rigorous safety standards. The whole car has had up-to-the minute safety standards built in, and it complies with the more obscure requirements about headlight and bumper heights, belt anchorages, cockpit visibility and all the rest.

The body shape, designed by Wiliam Towns, appeared to be a straigthforward arrangement of planes, curved and kinked only where needed.