I have some eBay experience with over 700 transactions mostly from selling at 
100% Pos feedback.  The Private thing is something that eBay provides for 
sellers who want to run incognito - and I do not know what the legal 
ramifications are that causes eBay to make this an option for sellers.  
Personally, I stay away from "Private Sellers."  I will usually be able to 
find the item from another seller with a solid feedback rating and who is not 
afraid to be public regarding his name and transactions.  
Kirk 
 
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