Patrick,
Car companies don't give away anything unless they "HAVE TO"!
I didn't say their products were faulty, I said they have a reputation for
that. The extended warranty is an effort to overcome that perception
because the buyer will think, "If there is a problem, it will be fixed" and it
effectively overcomes the concern.
Joe
"Bowen, Patrick" wrote:
>
> <Joe Curry said>
>
> I have a lot of thoughts! The first one is, "Why is that warranty
> necessary?" The answer is the same as it was for Chrysler back in the 60's
> (I
> think, it may have been the 70's). That is because it is necessary in order
> to offset the reputation for poor reliability!
>
> <end>
>
> Or perhaps it is an effective marketing ploy to increase its market share by
> demonstrating an added value that other car makers are not willing to offer.
> Lets face it, if the manufacture thought they would be repairing these
> things constantly up to 100,000 miles they would lose money. They base it
> on the fact that they believe they won't have to fix them.
>
> If you have a faulty product do you warranty it for longer or for shorter?
>
> Patrick Bowen
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