I agree with you Jonmac but if BMW wants to market a English saloon in the
US what would they call it? The most successful saloon nameplate in the US
that B/L owned was Jaguar. At least Triumph would have name recognition.
Rover pretty much means nothing over here (unless it has "Land" in front of
it), their two failed attempts at marketing cars here were short lived.
Really BMW's only alternative would be to use the MG nameplate. For as much
as I would like to see the return of Triumph I take no joy in seeing Rover
disappear.
Since the Rover Group owns most of the British nameplates my other thought
would be for BMW to rotate nameplates until they find one that sells!
Mark Ascherl
1981 TR8 DHC FI
Raleigh, NC
----- Original Message -----
From: "John Macartney" <jonmac@ndirect.co.uk>
To: "Triumph Mailing List" <triumphs@autox.team.net>
Sent: Wednesday, March 01, 2000 4:19 PM
Subject: The re-emergence of Triumph?
>
> Friends,
>
> As some of you may know, we have a magazine in the UK called 'Autocar and
Motor.' It's
> been around for many years, much respected and its likely the latest
edition hasn't yet
> hit the US newstands.
> What it contains is an article suggesting that BMW may well decide to
resurrect the
> Triumph name in preference to continuing with the Rover name. The
suggestion is that this
> may do magical things to the erstwhile Rover image on a global stage.
> Frankly, this may be a journalism hoax with no foundation of truth at all.
But there
> again, I'm wondering that if there should be a grain of truth lurking in
there, have BMW
> taken leave of their senses? If the change does come to pass and the
people in the
> corridors of power see future products going Stateside with a Triumph
badge hung on the
> side, front or back and offer a range of saloons - won't they go flat on
their faces in
> the mud?
> Surely someone in Munich ought to do some homework and determine what it
was that made
> Triumph an acceptable and marketable product in North America. It wasn't
anything to do
> with saloons, no matter how well they may have been received in other
world markets. It
> was simply a question that Triumph made a sports car that the sales were
made - and if BMW
> don't come up with a sports car for the US/Canadian market called Triumph,
isn't this just
> an enormous waste of money - and little else?
>
> Jonmac
>
>
>
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