"The difference here, obviously, is that the
> manufacturer is directly interested and involved. The Rootes company is
> long gone, and I bet Chrysler could not care less anymore."
Chrysler sold Rootes/Simca during their bankruptcy phase in 1980 to
Peugeot. There was a discussion a few years ago on who owns Rootes, Sunbeam,
etc. because an individual was trying to license the names. I don't recall
who ended up with the brand names.
Jeff
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