> Was just sitting here after looking at the SHelby Display, and wondering,
> Just what the heck did Chrysler buy Rootes for, anyway? They dropped the
> Tiger, Alpine went away and whats left? The name? Certainly Rootes had no
> real outstanding automotive processes to be owned...so Why? They didn't
> gain
> a lot of dealership floor space, nor marketing, nor sales. so Why? They
> did
> build th baby barracuda, but that was a loser also. so Why?
> Hi Mayf,
>
> I know, they want to compete in Europe with Ford and GM so they buy Rootes
> and Simca and then spend a decade trying to figure out how to combine
> these two struggling companies into something that can produce anything of
> value. It doesn't sound like clear thinking to me.
> I remember reading that they sold the whole thing to Peugeot in the 70's
> for one dollar.
> Lots of recent posts here have mentioned that Tigers raced with no real
> factory sponsorship but another related fact is that there is no entity
> that exists today that can claim the Tiger as one of its own. Ford can't,
> Chrysler can't, there is no Rootes and the Shelby ties are not as
> clear-cut as some would prefer.
> Even the Mini has BMW available to stick up for it. The original 'The
> Italian Job' with Michael Caine used Minis for all the in-city sidewalk
> racing scenes and so when it came time for the remake the BMW marketing
> department was there to supply the movie with the new version of the car.
>
> Bob
>
>
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