Pig farmers have never done well in the United States. Most
Americans prefer beef to pork. Hamburger is an American favorite but
contains no ham. The porcine raisers were hopeful to see a
significant increase in their business after the scares about health
over beef, but most of the benefits had gone to the poultry and fish
industries. Sale of ham and bacon remained virtually unchanged.
Because of this, The National Porcine Association hired a major
Madison Avenue advertising firm to boost sale of pork products. They
decided on an intensive campaign to saturate magazines television
and radio with ads urging people to eat pork patties. The campaign
was given an extra boost when Congress was convinced to designate
the second of February as the day when every family would be urged
to eat pork sausage.
That day would be celebrated nationally, of course, as ... Ground
Hog Day.
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