So what's the big deal?
People bought an option on their car that wasn't performing up to snuff. 
They told Mazda about it who then took actions to correct it.  I think they 
call that product improvement.  Or maybe response to the customer.
In my business, if my client has a problem, I take steps to take care of it. 
I thought that is what we are supposed to do.
Maybe if the American car companies tried following this example their 
business wouldn't be in the toilet. 
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