Also in the Whine industry... ;-)
Jim
On Fri, May 29, 2009 at 10:43 AM, Ron Soave <soavero@yahoo.com> wrote:
> The marketing term is "price signaling." Used extensively in the wine
> industry.
>
> --- On Fri, 5/29/09, Michael Rowe <mdrowe@optonline.net> wrote:
> > This is an old story. The
> > classic textbook example is when some big NY department
> > store decided to sell cosmetics for a realistic price, which
> > was 10 cents or something like that at the time. It
> > did not sell because people don't really buy cosmetics, per
> > se; they buy self-image and hope.
> >
> > Michael Rowe
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--
Cheers!!
Jim
Only two things are infinite, the universe and human stupidity, and I am
not
sure about the former. - Albert Einstein
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