This is an ad put out by Honda. It's been around before, but some may not
have seen it. Pretty cool.
Honda commercial
Very important that you understand:
There are no computer graphics or digital tricks in the film. Everything you
see really happened in real time exactly as you see it. The film took 606
takes. On the first 605 takes, something, usually very minor, didn't work.
They would then have to set the whole thing up again. The crew spent weeks
shooting night and day. The film cost six million dollars and took three
months to complete including a full engineering of the sequence. In addition,
it's two minutes long so every time Honda airs the film on British television,
they're shelling out enough dough to keep any one of us in clover for a
lifetime.
Honda executives figure the ad will soon pay for itself simply in "free"
viewings (Honda isn't paying a dime to have you watch this commercial!). When
the ad was pitched to senior executives, they signed off on it immediately
without any hesitation - including the costs.
There are six and only six hand-made Accords in the world. To the horror of
Honda engineers, the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars. When the ad was shown
to Honda executives, they liked it and commented on how amazing computer
graphics have gotten. They fell off their chairs when they found out it was
for real.
http://www.imediaconnection.com/content/cs/honda/051303/honda_ad.swf
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