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MSRP (no LBC content)

To: "Spridget Mail List" <spridgets@autox.team.net>
Subject: MSRP (no LBC content)
From: "David Riker" <davidr@sunset.net>
Date: Sun, 19 Sep 1999 11:05:42 -0700
Reply-to: "David Riker" <davidr@sunset.net>
Sender: owner-spridgets@autox.team.net
In response to the price gouging lousy car salesman comment.  MSRP stands
for Manufacturers SUGGESTED Retail Price.  What the market will bear
determines actual cost.  This is why a Lincoln Continental Sells for $8000
BELOW MSRP and an S2000 sells for $8000 ABOVE MSRP.   I had a guy call me
one day asking for our "best price" on a new Ranger PU.  I told him to save
him the hassle of calling around that I would be happy to accept a 3%
margin.  When he complained that was too high, I asked him what line of work
he was in.  He said he sold funeral related products.  When I asked him
their mark up, he replied, "75-80%".  I then asked if anyone ever negotiated
for a better deal.  He replied, "How can you put a price tag on the memory
of a loved one?"  Now who is the lousy scum-sucking salesperson in this
senario?
Still your friend & fellow enthusiast, agreeing to disagree.

David Riker
74 Midget
78 Midget
63 Falcon



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