There is another explanation for this less-than-even dollar pricing,
one I read in Invention & Technology magazine, I believe.
This story said that in the early days of cash registers, when
customers were not accustomed to them and did not necessarily expect that
they would be used for each transaction, merchants learned that 95 cent
and 99 cent pricing would usually require the clerk to make change. To
make change, he had to use the cash register, thus causing the bell to
ring and the cash drawer to open.
Bob
On Tue, 25 Dec 2007 10:55:18 -0800 (PST) David Breneman
<david_breneman@yahoo.com> writes:
> --- Barrie Robinson <barrie@look.ca> wrote:
>
> > I get extremely annoyed at this 999.999 price list business.
> Every
> > damn price tag is in the 99999 class - I mean how dumb do they
> > think we are.
>
> Well, your real enemy isn't the poor clerk, but Mr. James Cash
> Penney (real name) who popularized this pricing strategy in
> his stores in 1902. He must have been on to something, because
> JC Penney is a very successful department store chain to this
> day. I find the malls themselves so annyoing that anything
> that happens within the individual stores pales in comparison.
>
>
>
> David Breneman david_breneman@yahoo.com
>
>
>
>
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