My understanding is that it is an English phrase used on various cars....
I've read magazine referring to various cars as being Cheap and Cheerful. Top
Gear was reviewing the old Mini when it was still in production and thought
it was overpriced, so they summed it up as "Cheerful, but not so cheap cheap"
as a play on the phrase Cheap and Cheerful. So if its as common a phrase
that they could make a play on it, surely it is not MG's alone.
The best book for MG slogan references would surely by "MG Collectibles" and
it has a brief section on MG Slogans pre-dating Safety-Fast and lists them
as:
"It takes the ills out of hills"
"Faster than most" (which the book suggests was dropped when competitors
added the word "bicycles"
"It passes and surpasses"
"Built as a sportscar, not like one"
MG predated Jaguar in 1930's with "Fore Space, For Grace, For Pace"
The phrase Cheap and Cheerful I've heard used to describe the design brief of
the 60's Midgets. Early MGs were hugely expensive things for souped up
morrises and even more expensive when done all custom. The cars from the
30's were even more expensive... SA WA VA
Children stop reading here:
But surely my favorite slogan was "You can do it in an MG" and the picture
of the girl looking sultry over her boyfriend Midget "cockpit" and a fully
engaged parking brake looking rather penile in the middle. I know we've all
seen this along with "Your Mother Wouldn't Like It" showing a girl with a
good sized rack for the pre-silicoln era and even more noticable nipples
sticking the back of her tight shirt. No wonder I love MGs, they get me
laid.
Makes MGs newest ads rather tame!!!!!
John
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