But don't under-estimate the power this type of thing has, though.
Consumer Reports single handedly destroyed the Suzuki Samurai a few
years ago with the famous "tip over" picture. What's not widely known,
however, is that they were testing several small SUVs that day, most of
which had about 10 passes through the "tip-over" course. It took 44
tries, 3 drivers and changing the course from what the other vehicles
went through to successfully tip it. There is even a video, made by the
testers, with shouts of "Yahoo!" when they finally tipped it.
Then they printed the pic on their cover, it was their number one
selling mag of all time, and the following year sales of this capable
little vehicle were cut to 1/3 of what they had been.
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