<<The intent of any legitimate company is to supply a customer's wants
and needs whilst making enough profit to continue to stay in business.
Knowing what the customer wants, and being able to supply it effectively are
the difficult bits.>>
The other thing that factors in, Kelvin, is the desire or lack of it on the
customer's part for quality products.
Not much point in offering a really superior product if all you get for it is
the respect of the customers that you'd do such a thing, while they send their
dollars to your competitors for the cheap alternative.
Some of us want, (nay, demand) quality at a fair price, but many are content
to go through life in a second rate bargain basement sort of way, happy as
long as they think they are getting a "deal" and unaware of what real quality
is in any case. If most of your customers are 'cheapness above all else'
types, you'd go broke trying to cater to the top of the heap.
Tell me though, do you see any difference in attitude, and in willingness to
pay for quality, in, for instance, Jag owners, as opposed to MG owners?
Bill
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