At 07:18 PM 1/9/97 GMT, Paul Hunt wrote:
>> I get Enthusiast, Safety Fast, MG Magazine, Sacred Octagon and in looking
>> at the British publications, they are filled with adverts. The U.S.
>> Magazines can't get Adverts. I can't solve the Chicken or egg problem, (you
>> need readership for adverts, you need adverts for a big successful magazine
>> to attract readership)
>
>Paul Kile sent me a copy of British Car last year and as a subscriber to the
>MGOC and MG Enthusiast I was immediately struck by the lack of adverts. I
put
>this down to the much bigger market in the USA and not limiting itself to
one
>marque hence the magazine didn't need adverts to support its production
costs.
> A frequent refrain here in the UK (about other publications) is "it's all
ads"
>and that's not a compliment, but maybe the USA is different. After a
series of
>'wars' here a few years back all the local papers are now freesheets,
delivered
>to your door, paid for entirely by advertising and they are rubbish. Some
>magazines, Auto Trader for example, are 100% ads, but they serve a different
>purpose.
>
>BTW, the content of the edition of British Car I saw was excellent.
>
>
>PaulH
>73 Roadster (HD&H)
>75 V8 (DD)
>
>
Paul, I get MG Enthusiast, and it is full of Adverts. I don't get British
Car, but any successful magazine must have adverts to survive, and to have
some thickness.
Mike
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