[Healeys] New Healey

[Josef.Eckert at t-systems.com (Josef.Eckert at t-systems.com)]

At BMW it was a very short living idea of creating a new Austin-Healey amongst
lots of other ideas in the developing department. At the end BMW management
decided the BMW brand is strong enough to go with and there is no need to
recreate new (old) brands. Who still knows the brand name Austin-Healey and
how many potential buyers (young dynamic people with enough money to spend)
have a specific association to that brand name - very few.
So this idea disappeared very fast into the waste bin.

Josef Eckert
Konigswinter/Germany