There was a farmer, Perley Moore, who had recently bought a truck and found
that the "basic price" was only the beginning. Once the salesman had added on
all the extras - towing package, toolbox, fifth-wheeler attachment, etc. - the
price was a quite a bit higher. Well, by a strange turn of fate, that same
salesman stopped by Perley's farm one day to buy a cow. The dealer examined
the herd, picked out a likely specimen, and asked about the price.
"That's a hundred-dollar cow" Moore replied directly.
"That's fair enough" said the salesman.
"Well, now, that's the basic price," Moore added, getting out pencil and
paper. "There are one or two extras, of course." He made a few notes and
handed the paper to the dealer. Here is the final invoice:
Basic cow $100
Two-tone exterior $45
Storage compartment and
dispensing device $60
Four spigots @ $10 each $40
Genuine cowhide upholstery $75
Dual horns @ $7.50 each $15
Automatic fly-swatter $35
Total $370
From: Letter from Vermont, May 8, 2008
Christopher Kimball, Founder and Editor, America's Test Kitchen
(The Other) Len
Vacaville, California, USA
1967 3000 MKIII, HBJ8L39031
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