Having been in the publishing business for 25 years and printing /
mailing 100 million catalogs a year, I have to agree with Dallas.
Plolybagging or shrink wrapping should cost in the neighborhood of $.
03 each. Cover wraps on inexpensive paper should be $.05 or less.
Gary may have misplaced a decimal point. :-)
Quantities produced can certainly make a difference but $.30 is way
too expensive.
Randy Hicks
'56 100M
'65 BJ8
'53 MGTD
healey100m@earthlink.net
On Oct 5, 2005, at 7:58 PM, Dallas Congleton wrote:
> Something doesn't add up here- a lot of junk mail is in plastic
> wrap these
> days !!!
> Dallas Congleton
> BJ8
>
> "Actually, the choice of packing and shipping methods is not under the
> control
>
>
>> of the club magazine editors, since it is a significant cost
>> issue, but is
>> rather a decision that would have to be put to the boards of the
>> clubs. When
>>
>>
> I
>
>
>> was editing British Car Magazine we made the decision to go to a
>> protective
>> wrap -- it's called polybagging -- which most but not all printers
>> can do.
>>
>>
> As
>
>
>> I
>> recall, the cost was about 30 cents a copy (but I could be wrong
>> on that -
>> though I know the cost was not inconsequential). One interesting side
>>
>>
> effect
>
>
>> was
>> that we got flack from our more environmentally conscious readers
>> who were
>> concerned that we were using up perfectly good petroleum to
>> package the
>> magazines,
>> while creating a non-disposable, non-recyclable waste product at
>> the other
>> end. Unfortunately, double covering the magazines -- as
>> Smithsonian does --
>> was
>> even more expensive.
>> So, if you would like to see your Healey magazine covered in some
>> sort of
>> protective wrap, tell your delegate or board member to consider it.
>> Cheers
>> Gary Anderson
>> Incoming editor
>> Austin-Healey Magazine"
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