> Check out the Letter to the Editor response (below) to
> the following article!>
> -----
>
> The Times (London, UK), Wednesday, October 10, 2001
>
> It's true, women are better drivers
>
> BY ADAM SHERWIN, MEDIA REPORTER
>
> WOMEN are better drivers than men and an advert
> highlighting the fact was entirely accurate, the
> Advertising Standards Authority has ruled.
>
> The watchdog rejected complaints that an advert by an
> insurance company offering cheaper premiums to women
> because they are better drivers was statistically
> groundless.
>
> Admiral Insurance Services' Diamond car insurance
> poster pictured a man in a hairdressing salon having
> his hair coloured. It stated: "Some men will try
> anything to get cheaper car insurance! Diamond only do
> car insurance for women because women are better
> drivers."
>
> Defending its advert, the Cardiff-based company
> provided statistics that, it said, showed that women
> were better drivers because men made more and larger
> claims.
>
> Figures for the past five years showed that on average
> women drivers had a lower frequency of accidents and a
> lower claim cost. Admiral also provided 108 sample
> quotes from 12 competitors' websites that, it said,
> supported the figures through lower insurance premiums
> for women.
>
> A spokesman for Admiral said: "I'm afraid the truth is
> that women are better drivers. It has a been a source
> of controversy down the ages, but the figures show
> that women make fewer claims."
>
> To avoid claims of discrimination, Diamond does offer
> quotes for men, but the company said they were on a
> much less favourable basis.
>
> Copyright 2001 Times Newspapers Ltd.
>
>
> The Times (London, UK), Friday, October 12, 2001
>
> LETTERS TO THE EDITOR
>
> Women drivers
>
> Sir, The ruling on women drivers (report, October 10)
> is quite correct. There is no better driver than my
> wife, especially when she is in the passenger seat and
> I am at the controls.
>
> Yours faithfully,
> R. W. DAVIS-FOSTER,
> 47 Hillview Road, High Wycombe,
> Buckinghamshire HP13 6XY.
> October 10.
>
> Copyright 2001 Times Newspapers Ltd.
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