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Rover's name change (official)

To: british-cars@autox.team.net
Subject: Rover's name change (official)
From: jeffreys_m_j <jeffreys_m_j@bt-web.bt.co.uk>
Date: Mon, 31 Jan 1994 11:25:49 +0000
Rover have had their name changed to British Motor Works (BMW).


To elucidate:

BMW have bought the 80% of Rover that British Aerospace owned (Honda own 
the other 20%).

Honda are very annoyed.

A pessimistic outlook points to a bit of asset stripping! Dump all the 
Rover design staff; reduce Rover to the 4 wheel drive vehicles; use BMW V8 
engine in the latter. British content: a bit of metal bashing and transaxle 
design :-(

A more optimistic outlook: British wage costs are lower than German (50%?) 
leading to BMW cars being built in Britain :-)

But I guess no real automotive design will be left in the UK  :-(


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