Randy Chase gets quoted in a NYT article on the color Yellow being the
new Red for cars
http://www.nytimes.com/2004/10/29/automobiles/29YELL.html?
pagewanted=2&ei=5090&en=b083e8415beb9469&ex=1256788800&partner=rssuserla
nd
Aside from its powerful psychological messages, yellow's
flashiness can also have practical effects. Randy Chase,
46, a product designer from San Diego, picked saffron
yellow for his 2005 Lotus Elise, which he bought in August,
partly because the car sat so low to the ground. "I didn't
want to get run over," he said. "I thought yellow would
stand out more."
He hasn't had any problems standing out so far. In the
first month that he owned the car, he was pulled over twice
by police officers but not for speeding. They only wanted
to ask him about the car. "It screams out for attention a
little more than I expected," Mr. Chase said. "It's hard to
drive down the street without people yelling at you."
-Mike
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