Just got my 2002 Media Kit from Performance Racing Industry Magazine, for
whom I write on occasion.
Some interesting demographic charts. One claims the "racer population" is
403,000 racers. The breakdown:
153,000 drag racers
135,000 oval track racers
85,000 autocrossers -- We're no. 3, easily ahead of...
14,500 road racers
10,000 "other" (presumably karters, swamp buggy racers, monster truckers,
etc.)
5,500 off-road racers
But I guess we're a bunch of cheapskates (as in, very-low-budget racers).
The magazine's "conservative estimate" of $1.75 billion [yes, "b"] in annual
retail sales breaks down as:
48% oval track (Winston Cup and CART are expensive!)
24% drag racing
17% road racing
7% other (we must be in that group)
4% off-road
About that conservative estimate, there is a footnote that one source
estimates the annual sales at $3 billion annually, and notes those numbers
do NOT include high-performance parts installed on street cars that are not
raced.
I guess that all means we are a significant market, but they haven't figured
out how to sell to us yet. :-) But if anyone thinks we are just out there
fiddling around, we are part of a multibillion dollar industry! God bless
America!
--Rocky Entriken
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