>---PaxsACR@aol.com wrote:
>>
>> The problem with that is most of your male NASCAR viewers are
>probably not
>> going to pick Lynn as their favorite driver and buy the products
>that her team
>> endorses.
>
From: Craig Blome <cblome@yahoo.com>
>Uhh, have you checked NASCAR fan demographics lately? Seems to me
>there are just as many women as men watching the races.
>
>'Course, there are probably a few marketing droids at the big sponsors
>who still haven't noticed, which doesn't help Lyn and her colleagues.
>But no one said marketers were smart... :)
As I recall, one of the prominent cars in NASCAR is sponsored by TIDE
laundry soap. Not your classic macho car-oriented product, eh?
Phil Ethier Saint Paul Minnesota USA
Lotus Europa, VW Quantum Syncro, Chev Suburban
LOON, TCVWC, MAC
pethier@isd.net http://www.visi.com/mac/
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