.... of whether BMW will resurrect Triumph is addressed comprehensively in
the latest edition of Triumph World. It seems the US dealers are concerned
about brand image getting confused with Mini. Also appears the outline
proposal was for a Mini based car made in Oxford, UK bearing the Triumph
name. This suggests the new car was only going to be a sports car and of
relatively low volume for the marque name. If the concept was that the
Triumph name was going to apply to a range of Triumph badged (sports and non
sports) cars, it seems strange that BMW should seek the opinion of US
dealers in isolation for a decision of whether or not to go into production.
Apologies if this issue has already been done to death during the last 5
days but I've been away from home and computer.
Jonmac
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