Hi Tim:
I read that it was made in two segments. I think that the break point is
when the muffler rolls across the floor. That's the only special effect in
the shot. That commercial is like what heaven would have been like if a kid
with mechanical inclinations had had his say. Bloody brilliant bit of work,
but I think I would have gone mad doing it.
Thanks for the smile of the day.
Mark Hooper
72 TR6 (still in one piece)
-----Original Message-----
From: Timothy Holbrook [mailto:tjh173@yahoo.com]
Sent: Thursday, August 14, 2003 10:07 PM
To: 6pack@autox.team.net
Subject: "The Cog" Honda Commercial
Not Triumph related, but it was filmed in the UK. I figured many of
you might enjoy this. I can't imagine the frustration in doing this
over and over for more than 600 takes to get it to work. Wait a
second...yes I can, I own a Triumph!
Tim Holbrook
1971 TR6
> > >> Check out the story and then click on the web site.........
> > >>
> > >>
> > >>
> > >> This is Amazing!!! -
> > >>
> > >> > This is pretty amazing - read this first and then watch. Turn
> > the
> > >> > sound up.
> > >> >
> > >> > New Honda commercial in the UK. Very important that you
> > understand:
> > >> > There are no computer graphics or digital tricks in the film.
> > >> Everything
> > >> > you see really happened in real time exactly as you see it.
> The
> > film
> > >> > took 606 takes. On the first 605 takes, something, usually
> very
> > >> minor,
> > >> > didn't work. They would then have to set the whole thing up
> > again.
> > >> The
> > >> > crew spent weeks shooting night and day. By the time it was
> > over,
> > >> they
> > >> > were ready to change professions. The film cost six million
> > dollars
> > >> and
> > >> > took three months to complete including a full engineering the
> > >> sequence.
> > >> >
> > >> > In addition, it's two minutes long so every time Honda airs
> the
> > film
> > >> on
> > >> > British television, they're shelling out enough dough to keep
> > any
> > >> one of
> > >> > us in clover for a lifetime. However, it is fast becoming the
> > most
> > >> > downloaded advertisement in Internet history. Honda executives
> > >> figure
> > >>
> > >> > the ad will soon pay for itself simply in "free" viewings
> (Honda
> > >> > isn'tpaying a dime
> > >> > to have you watch this commercial!).
> > >> >
> > >> > When the ad was pitched to senior executives, they signed off
> on
> > it
> > >> > immediately without any hesitation -- including the costs.
> There
> > are
> > >> six
> > >> > and only six hand-made Accords in the world. To the horror of
> > >> > Honda engineers, the filmmakers disassembled two of them to
> make
> > the
> > >> > film.
> > >> >
> > >> > Everything you see in the film (aside from the walls, floor,
> > ramp,
> > >> and
> > >> > complete Honda Accord) are parts from those two cars.
> > >> >
> > >> > The voiceover is Garrison Keillor.
> > >> >
> > >> > When the ad was shown to Honda executives, they liked it and
> > >> commented
> > >> > on how amazing computer graphics have gotten. They fell off
> > their
> > >> chairs
> > >> > when they found out it was for real.
> > >> >
> > >> > Oh. And about those funky windshield wipers. On the new
> Accords,
> > the
> > >> > windshield wipers have water sensors and are designed to start
> > doing
> > >> > their thing automatically as soo! n as they become wet. It
> looks
> > a
> > >> bit
> > >>
> > >> > weird in the commercial.
http://194.29.64.17/thecog/movie.html
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