6pack
[Top] [All Lists]

"The Cog" Honda Commercial

To: 6pack@autox.team.net
Subject: "The Cog" Honda Commercial
From: Timothy Holbrook <tjh173@yahoo.com>
Date: Thu, 14 Aug 2003 19:06:49 -0700 (PDT)
Not Triumph related, but it was filmed in the UK.  I figured many of
you might enjoy this.  I can't imagine the frustration in doing this
over and over for more than 600 takes to get it to work.  Wait a
second...yes I can, I own a Triumph!

Tim Holbrook
1971 TR6


> > >> Check out the story and then click on the web site.........
> > >>
> > >>
> > >>
> > >> This is Amazing!!! -
> > >>
> > >> > This is pretty amazing - read this first and then watch.  Turn
> > the
> > >> > sound up.
> > >> >
> > >> > New Honda commercial in the UK. Very important that you
> > understand:
> > >> > There are no computer graphics or digital tricks in the film.
> > >> Everything
> > >> > you see really happened in real time exactly as you see it.
> The
> > film
> > >> > took 606 takes. On the first 605 takes, something, usually
> very
> > >> minor,
> > >> > didn't work. They would then have to set the whole thing up
> > again.
> > >> The
> > >> > crew spent weeks shooting night and day. By the time it was
> > over,
> > >> they
> > >> > were ready to change professions. The film cost six million
> > dollars
> > >> and
> > >> > took three months to complete including a full engineering the
> > >> sequence.
> > >> >
> > >> > In addition, it's two minutes long so every time Honda airs
> the
> > film
> > >> on
> > >> > British television, they're shelling out enough dough to keep
> > any
> > >> one of
> > >> > us in clover for a lifetime. However, it is fast becoming the
> > most
> > >> > downloaded advertisement in Internet history. Honda executives
> > >> figure
> > >>
> > >> > the ad will soon pay for itself simply in "free" viewings
> (Honda
> > >> > isn'tpaying a dime
> > >> > to have you watch this commercial!).
> > >> >
> > >> > When the ad was pitched to senior executives, they signed off
> on
> > it
> > >> > immediately without any hesitation -- including the costs.
> There
> > are
> > >> six
> > >> > and only six hand-made Accords in the world. To the horror of
> > >> > Honda engineers, the filmmakers disassembled two of them to
> make
> > the
> > >> > film.
> > >> >
> > >> > Everything you see in the film (aside from the walls, floor,
> > ramp,
> > >> and
> > >> > complete Honda Accord) are parts from those two cars.
> > >> >
> > >> > The voiceover is Garrison Keillor.
> > >> >
> > >> > When the ad was shown to Honda executives, they liked it and
> > >> commented
> > >> > on how amazing computer graphics have gotten. They fell off
> > their
> > >> chairs
> > >> > when they found out it was for real.
> > >> >
> > >> > Oh. And about those funky windshield wipers. On the new
> Accords,
> > the
> > >> > windshield wipers have water sensors and are designed to start
> > doing
> > >> > their thing automatically as soo! n as they become wet. It
> looks
> > a
> > >> bit
> > >>
> > >> > weird in the commercial.

http://194.29.64.17/thecog/movie.html




__________________________________
Yahoo! SiteBuilder - Free, easy-to-use web site design software
http://sitebuilder.yahoo.com

///  6pack@autox.team.net mailing list
///  or try  http://www.team.net/cgi-bin/majorcool
///  Archives at http://www.team.net/archive


<Prev in Thread] Current Thread [Next in Thread>